All findings are based on publicly available data.
Brand impersonation Websites
A sophisticated and large-scale brand impersonation scam has flooded social media with fake websites mimicking over 100 well-known clothing, footwear, and apparel brands, including Nike, Adidas, Puma, New Balance, Vans, The North Face, Timberland, Crocs, and many others like Hoka, Arc’teryx, and Doc Martens. They have registered thousands of deceptive domains—over 6,000 in total when including inactive sites—often through registrars linked to Alibaba or Singapore-based entities.
Scammers are also using new tricks. They use AI-made images and fake stories to pretend they are small, family-run UK businesses. For example, one fake jewelry shop claimed to be based in Birmingham and run by a couple for nearly 30 years, but the return address was actually in China. In many cases, buyers receive cheap, poor-quality products instead of what they expected.
Website Legitimacy
You can check website legitimacy for free at scambunkers.com .